Making things, production and assembly line operations have always come easily to me. So I knew I could probably become adept at bottling glitter nail polishes. But the commercial aspects of the projects were contentious, and became even more challenging as time went on. Not to mention the idea of maitaining a website while doing everything else Lynnderella.
I had taken web design class about four times by the summer of 2011. It just didn’t compute—I kept falling asleep. (So this is what happens to someone who is right-brained?) I did build a website with Dreamweaver, but I had no idea how to make it compatible with online shopping. Blog sales were happening, so I made the decision to try that sort of low-tech approach.
At this point, I had been looking at Connect the Dots for about nine months and I knew I really had something special—and I knew that it was a concept very likely to be stolen. But I went ahead with a very small scale production and released it along with five other Lynnderellas in July 2011. Ordering was by email. It went quite well... Of course there were angry people when I ran out of things, when I wouldn’t divulge sources and formulas and when I wouldn’t give away the store. But I was very happy to have found my niche. Finally!
Little did I know that my niche was about to get a lot more crowded. Connect the Dots was knocked off. I found the intellectual property theft very painful—not to mention the mocking of my protests. People who considered themselves part of a “nail polish community” had no problem with the blatant plagiarism. It’s just business, right? Wrong. Imitation is the sincecerest form of theft. Eventually I realized that all I could do was produce new things faster than the copycats could steal them.
Throughout my graphic design career, I was constantly trying to please clients and seeking unique solutions for their projects. Little did I know that it would always be a fool’s errand. As hard as I tried and as much as I worked, I was denying who I really was and trying to be in synch with businesses whose methods and goals were not at all like mine. It took a long time for me to be able to see this, but throwing around lacquer and glitter propelled the realization that, at heart, Lynnderella is an artist. The career struggles finally made sense. I was still astonished and grateful to have found something I loved to do that people wanted.
I’m going to skip a discussion of most of the unpleasant events that happened during the first and second years of Lynnderella. Even when shown proof of all that happened, there were those who preferred to believe malicious lies. It would be so great to be able to purge “Lynnderella Drama” from google search.
Stay tuned for Chapter 3.....